Magnolia Ventures
Analytics & Data

Build infrastructure for measurement and insight

Move beyond dashboards to actionable data systems. From event tracking and warehouse modeling to real-time pipelines and custom reporting, build the infrastructure that powers data-driven decisions.

How This System Works

Event Instrumentation

Define what to track, how to name events consistently, and instrument your product so data is reliable from day one.

Data Pipelines

Build ETL processes that move data from production systems into warehouses without breaking or losing records.

Warehouse Modeling

Transform raw events into business metrics with SQL models that calculate CAC, retention, cohorts, and LTV correctly.

Self-Service Reporting

Create dashboards and tools that let teams answer questions without waiting for data requests or writing SQL.

Who This Is For

Companies with broken or incomplete analytics—event tracking is inconsistent, dashboards are slow, or teams don't trust the numbers

Teams scaling past Mixpanel or Amplitude and need warehouse-native analytics with custom modeling and flexibility

Businesses integrating data across systems (Stripe, Salesforce, production DBs) into unified reporting and need data pipelines that don't break

Organizations making data-driven decisions but lacking confidence in attribution, cohort definitions, or metric calculations

What It Solves

Your event tracking is incomplete or inconsistent—data is missing, event names are ambiguous, and you can't trust funnel calculations

Dashboards are slow or limited—you've hit the limits of off-the-shelf tools and need custom SQL models with sub-second query performance

Data lives in silos—Stripe revenue, Salesforce leads, and product usage are separate and you can't connect them for customer 360 views

You can't answer basic questions without data team intervention—there's no self-serve reporting and requests take weeks

Integrations break constantly—Fivetran or Stitch pipelines fail, schemas drift, and data quality issues aren't caught until reports are wrong

Ready to explore this system?

Most analytics problems stem from poor instrumentation or broken pipelines. Let's identify what's fixable vs. what needs rebuilding.