Event Tracking Design

Event tracking means capturing discrete user actions (page views, button clicks, form submissions, feature usage) and sending them to an analytics platform. This lets you measure funnels, retention, feature adoption, and user behavior patterns that drive product decisions.

The core components are: an event schema (what events to track, what properties to include), instrumentation (code that fires events), a CDP or analytics tool (Segment, Amplitude, Mixpanel), and dashboards that surface insights. Most companies also need server-side events, identity resolution, and data validation.

Common failure modes: tracking too many events (signal-to-noise problem), inconsistent naming conventions (makes analysis impossible), client-side-only tracking (gets blocked), and no validation (events fire incorrectly for months before anyone notices). We focus on schema design, testing, and governance.