Magnolia Ventures
Paid Acquisition

Drive efficient growth through paid channels

Turn paid channels into predictable growth engines. From Meta and Google to programmatic display, build systems that scale spend profitably through creative testing, attribution modeling, and channel orchestration.

How This System Works

Creative Testing Systems

Build processes for producing and testing ad creative at velocity so you can combat fatigue and find winning concepts.

Audience Targeting

Define and test audience segments across platforms, avoiding saturation while finding new profitable cohorts to scale into.

Attribution Modeling

Build multi-touch attribution that survives iOS privacy changes and gives you confidence in incrementality and channel contribution.

Landing Page Optimization

Test and iterate landing pages to improve conversion rates and lower effective CPA without increasing ad spend.

Channel Mix Optimization

Allocate budget across Meta, Google, LinkedIn, and other channels using LTV-based models instead of last-click ROAS.

Who This Is For

Companies spending $50K+/month on paid channels who need better efficiency, attribution clarity, or creative velocity

Teams launching paid acquisition and want to avoid common mistakes (poor tracking, creative burnout, attribution failures)

Businesses with strong unit economics (LTV:CAC > 3:1) but struggling to scale spend without efficiency collapse

Organizations needing to coordinate paid across multiple channels (Meta + Google + LinkedIn) with unified reporting and budget allocation

What It Solves

Your CPA is rising—creative is fatiguing, audiences are saturated, and you don't have a systematic creative testing process

Attribution is broken—iOS privacy changes wrecked your pixel data and you can't confidently measure incrementality or multi-touch journeys

You're overspending on branded search while underspending on prospecting—channel mix is wrong and there's no quantitative model to optimize it

Creative production is a bottleneck—designers can't keep up with testing velocity and you're recycling stale concepts

Scaling spend tanks efficiency—going from $20K to $100K/month causes CPA to double and you don't know which lever to pull

Ready to explore this system?

Most paid acquisition problems come from poor tracking, weak creative, or wrong channel mix. Let's diagnose where you're leaking efficiency.