Programmatic Email

Programmatic email means moving beyond batch-and-blast campaigns to personalized, triggered messages based on user behavior, product data, and lifecycle stage. It's how e-commerce sites send abandoned cart emails, how SaaS products drive activation, and how media companies retain readers.

The core components are: event tracking (what users do), segmentation logic (which users get which emails), template systems (generating personalized content), and delivery infrastructure (sending reliably at scale).

Most companies treat email as a marketing channel. We treat it as a product feature—transactional emails, onboarding flows, feature announcements, and behavioral triggers that respond to what users actually do in your product.