Map user journeys, identify drop-off points, and build systems that move users from awareness to activation to retention.
Funnel design means mapping every step a user takes from first touch to conversion, measuring drop-off at each stage, and systematically improving the path. It's how SaaS companies optimize free trial-to-paid conversion, how e-commerce sites reduce cart abandonment, and how marketplaces improve supply-side onboarding.
The core components are: funnel instrumentation (tracking every step), cohort analysis (understanding drop-off by segment), hypothesis generation (why users are leaving), and iteration (testing changes to improve conversion). We also map post-conversion funnels (onboarding, activation, engagement) to improve retention.
Most companies track top-level metrics (signups, conversions) but don't instrument the micro-steps in between. We focus on granular event tracking, session replay, and user feedback to understand exactly where users get stuck and why.
We build custom solutions tailored to your specific technical requirements and business constraints.
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