Design and implement growth frameworks that compound over time. From referral loops to experimentation infrastructure, these systems create sustainable, predictable growth without constant manual intervention.
Build velocity and rigor into testing so you run dozens of experiments per quarter with statistical confidence.
Design incentive systems with fraud detection, attribution tracking, and iterative tuning to drive word-of-mouth growth.
Systematically improve conversion through onboarding, activation, and retention with clear metrics and feedback loops.
Turn engaged users into advocates through content, events, and programs that create organic distribution channels.
Track new, retained, resurrected, and churned users to understand what drives sustainable growth vs. churn masking.
Companies doing $1M+ ARR with product-market fit who need to scale acquisition beyond what ads alone can deliver
Teams with engineering and data resources to build and instrument growth loops properly (or willing to partner on implementation)
Businesses where word-of-mouth or viral mechanics are plausible (network effects, collaboration features, cost savings through referrals)
Organizations committed to experimentation rigor—running 10+ tests per quarter with proper statistical analysis and learning documentation
Your acquisition channels are tapped out—CAC is rising and you need compounding, zero-cost distribution through referrals or community
You run experiments but don't learn from them—results aren't documented, tests lack rigor, and teams repeat mistakes
Onboarding or activation rates are stuck—you need systematic funnel optimization with clear metrics and feedback loops
Product decisions are based on opinions, not data—fake door tests let you validate features before building them
Growth is driven by individual heroics rather than repeatable systems—you need infrastructure that scales without proportional headcount
Validate product ideas before building them with fake feature tests
Turn engaged users into distribution channels through content and advocacy
Optimize conversion paths from awareness to retention
Build velocity and rigor into your testing infrastructure
Design viral loops with fraud detection and incentive tuning
Growth systems require months to design and instrument properly. Let's scope what makes sense for your stage and resources.