Google Ads Systems

Google Ads systems mean running search, display, and YouTube campaigns that target users based on intent signals (keywords, browsing behavior, demographics). It's how B2B companies capture high-intent leads searching for solutions, how e-commerce brands retarget shoppers, and how SaaS products bid on competitor terms.

The core components are: keyword research and match type strategy, ad copy and landing page testing, bid management and budget allocation, conversion tracking and attribution, and negative keyword lists to avoid wasted spend. We also set up audience segments and remarketing flows to re-engage users who didn't convert.

Most companies waste money on broad match keywords, don't track conversions properly, or bid on vanity metrics (clicks, impressions) rather than revenue. We focus on tight keyword targeting, granular conversion tracking, and ROAS-driven optimization to make every dollar count.