Fake Door Testing

Fake door testing means showing users a feature or product that doesn't exist yet, then measuring how many people click, sign up, or express interest. It's the fastest way to validate demand without writing code.

The core components are: a realistic UI element (button, page, or modal) that looks like a real feature, a tracking system to measure interest, a follow-up flow that explains the feature isn't available yet, and a waitlist or feedback form to capture intent.

Done right, fake door tests give you conversion data that's more reliable than surveys. Done wrong, they frustrate users and damage trust. We focus on clear messaging, minimal friction, and respectful follow-up.