Programmatic SMS

Programmatic SMS means sending targeted, triggered text messages based on user behavior, transactional events, or marketing campaigns. It's how e-commerce brands drive flash sales, how delivery apps send order updates, and how SaaS products re-engage churned users.

The core components are: phone number collection and consent management, event triggers (what causes an SMS to send), template systems with personalization, delivery infrastructure (Twilio, AWS SNS), and compliance with TCPA and carrier regulations.

SMS has much higher open rates than email (98% vs. 20%), but it's more expensive and heavily regulated. We focus on high-value use cases—transactional alerts, time-sensitive promotions, and two-way support conversations—not spam.